Why didn't I think of that Dept.

I can't believe I did not think of this. I've got a ton of gear in my audio/video setup. I use a ProntoPro remote that I've custom-programmed to control the whole thing. I've known for a while now that the future of these things is being able to use something like the iPod touch [not your iPhone...you will never surrender your personal phone to the family living room unless you are single] to control the whole thing.
The problem has been that the iPod touch and similar devices are WiFi-based and most AV gear responds to IR [infrared] signals. The answer, I always thought, was building a custom IR-blaster to convert the WiFi signals to IR. Well, somebody did just that.
You can now buy the RedEye. Check it out. Pretty cool, albeit a little expensive. This hardware, if it does what I think how I think, probably has a unit cost of around $25-$35 in high quantities. This means they could sell it profitably for $99. That's probably where the cost will end up, after they recoup some funds from the unaware early adopters willing to pay to be the First on Their Block with this new toy.
For me, I'll wait till next Christmas, and get Version 2.0 for $99 [if they survive that long].