As always, Seth Godin is onto something. Check out his latest blog, entitled "Getting Meta". The basic premise is that information is valuable, but information about information may be more valuable. The prefix "meta" means "about", so the word "metadata" literally translates to "about data". It really refers to "data about data".
So what the heck is metadata? Well just about anything that provides information about something else is metadata. For instance, your address is metadata about you. So is your SSN, your bloodtype, your height, weight, etc. As you can see, there is actually a TON of metadata about you. Now, consider all the other things that have descriptive or otherwise informative information regarding them available. Product specs are metadata about those products. Regarding my own experience, the EXIF 2.1 spec details a whole bunch of metadata regarding images that can be extremely useful to people who deal with such data.
What about marketing data? Sales data? You bet.
Bottom line: whoever has access to and controls the most relevant and accurate metadata can affect serious inroads in the business of their choice. Seth knows this. You should to.
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